Who: Seth Godin
What: Presentation
When: February 2003
Why: For further understanding
About: How to be successful in promoting something.
Are you good? Very good? Well, if you answered yes to those questions, then you need to answer one more question. Are you, Remarkable?
Seth Godin is man with a head for business. He has the most popular marketing blog in the world and has written 10 books that have been translated in 20 different languages.
For more on Seth Godin, check out this site.
http://www.sethgodin.com/sg/bio.asp
This is what Mary Kuntz of Business Week had to say about Seth Godin.
"Seth Godin may be the ultimate entrepreneur for the Information Age," Mary Kuntz wrote in Business Week nearly a decade ago. "Instead of widgets or car parts, he specializes in ideas -- usually, but not always, his own."
Godin starts with talking about a man named Otto Rohwedder. Rohwedder invented sliced bread. Godin notes that sliced bread at first was a failure. It was a failure because he did not get it spread out.
Godin goes on to say, “That people who can spread ideas, regardless of those ideas, win.”
Most Americans have a TV and watch that TV for x amount of hours. That’s the way companies try to get their idea out to the public.
A problem with newer brands trying to get their idea across is the fact that there are so many other products like it.
Godin gives an example about the medicine he chooses for himself. He talks about having used it numerous times and does not have time to look or try the other brands.
He makes the point though that if somebody wants to grab his attention, that that something has to be remarkable.
Godin give four examples for his reasoning of if something is remarkable, that it will be successful.
His first example was about the soymilk brand Silk. He says that what got people was at a supermarket, there would be lines of milk. What grabbed peoples attention was the Silk because it was the only one that was not “milk”.
He then talks about an artist who made a 40” dog out of bushes in
The third example is about a man named Frank Gehry. He managed to change a museum to where everybody from around the world wanted to go see it.
He concludes his speech about a place called
This place had a lake and people came to it, but activity has stopped. He says that at a meeting they were having, somebody suggested that they build a 50” lava lamp.
Godin finishes “I don’t know about you but if they build it, that’s where I am going to go.”
If you would like to watch the entire speech, click this link.
http://www.ted.com/talks/seth_godin_on_sliced_bread.html
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